What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

One of the obvious keys to growing a business is to get introduced to people who need your products and services. Great news! Research indicates that over 90% of people use the Internet when evaluating a purchase. In other words, the Internet is full of people looking for you.

But how do you get them to find your website?

There are two options: either you purchase the traffic by buying online ads or you don’t. If you’re one of the 100% of people who prefer free options to paid options, this article is for you.

The free option is search engine optimization (SEO).

What is SEO?

The term refers to techniques you can use to improve your website’s ranking on the results pages of search engines such as Google. If you want to attract more free Internet traffic, it’s something you need to focus on and get right.

SEO can be complicated when you dig deep into it. But, it’s relatively easy for you to understand the basics and implement them on your site. And, just by covering the ABCs, you will be putting your business ahead of the competition in many cases.